THE LEVI’S TYPE III TRUCKER CELEBRATES 50 YEARS OF CLASSIC DESIGN

Fifty years ago, we introduced the 70505, or what we call the Type III Trucker jacket, worn by everyone including ranchers, rock stars, truck drivers, and rebels. It is the most recognizable design of all our denim jackets, which have continually evolved throughout the 20th century.

In the late 19th century, Levi Strauss & Co. introduced the original denim jacket. Called a denim “blouse,” the French word for shirt, the jacket featured three pleats on each side of the center buttons that could be opened for extra room, rivets to secure front pockets and the cuff wrist openings and a riveted back cinch to further adjust size. The jacket represented revolution and hard-working American tradition. Over the decades, the Levi’s denim jacket was offered in three styles later identified as: TYPE I, TYPE II and TYPE III. The most popular and recognized style, TYPE III, was introduced in the early 1960s and paired with our 505 jean in 1967 and is referred to today as the Trucker Jacket.

Born into the rebellious Summer of Love movement and rocked by George Harrison on San Francisco’s Haight-Ashbury, the Type III Trucker jacket represents a voice of the youth, authentic style and self-expression that has rocked our culture ever since 1967.

“When anyone thinks of a jean jacket, the image that comes up is invariably the Levi's Type III Trucker. It's the template and was designed by Jack Lucier with the original lot number: 70505. It wasn’t until the ‘90s that the term “Trucker” came into use.” – Jonathan Cheung, Levi’s Global Head of Design

For Fall/Winter 2017 we created new winter-ready, Sherpa-lined Trucker jackets in a range of washes and a Coaches Sherpa Trucker jacket to round out the collection.

MEN’S TRUCKER JACKETS

Altered Trucker Jacket
Using authentically sourced vintage Levi’s fabric, we deconstructed & altered our coveted Trucker Jacket. Levi’s Altered epitomizes our approach to remastering classic designs. This is a unique take on one of our iconic pieces.

Coach Trucker Jacket
It was a sportswear staple for leading pro coaches in the ‘80s and ‘90s – now it’s taking street style by storm. This season, we’re introducing our new outerwear essential: the Coach’s Trucker.

Sherpa Trucker Jackets
Adding to our existing line of cold-weather coats, we have two new versions of our Sherpa-lined classic. One features a brushed twill exterior, and the other is a mohair version. Both have a modern texture that appeals to a wide range of customers looking for stepped-up style that keeps our iconic Trucker Jacket construction.


Altered Piece Trucker-Jigsaw Coach Trucker- Baby Born The Shearling Trucker Jacket

WOMEN’S TRUCKER JACKETS

Ex-Boyfriend Trucker Jacket
For women, we have a new oversized Trucker Jacket with a slightly relaxed fit and longer silhouette. It’s that borrowed-from-the-boys look with an effortless, feminine fit. We also have a new Sherpa version for the season as well.

Original Trucker Jacket
Also for women in Fall/Winter 2017 is a freshening up of our original Trucker Jacket, inspired by the Type III from the 1960s. With a slim fit and an iconic, timeless look, no closet should be without this denim staple.

Sherpa Trucker Jackets
Adding to our existing line of cold-weather coats, we have five versions of our Sherpa-lined classic. Now available in Flannel, Corduroy, a new Suede version, a new Ex-Boyfriend Fit, and a special rose embroidered edition that features intricate details.

Ex-Boyfriend Trucker, Indigo Wildcat Collarless Original Trucker, Berliner Original Sherpa Jacket- Extremely Loveable


About the Levi’s brand
The Levi’s brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become one of the most recognizable garments of clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s brand, its products and stores, please visit levi.com.


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