TWO HERITAGE BRANDS UNITE: HUDSON’S BAY PARTNERS WITH THE LEVI’S® BRAND






TWO HERITAGE BRANDS UNITE: HUDSON’S BAY PARTNERS WITH THE LEVI’S® BRAND
FOR SPECIAL EDITION TRUCKER JACKETS

Toronto, ON – (August 29, 2017) – Hudson’s Bay has partnered with the Levi’s® brand on two special edition Trucker Jackets that will be available at the end of August at Hudson’s Bay stores in Canada, thebay.com and select Levi’s® Stores. 

This collaboration includes the Women’s Ex-Boyfriend Trucker Jacket and Men’s Type III Trucker Jacket, both lined with the iconic stripes of the Hudson’s Bay Company Collection Point Blanket, first made in 1800. The Point Blanket is the most time-honoured item from Hudson’s Bay Company’s remarkable heritage and lends warmth and unique style to Levi’s® iconic Trucker Jacket. Both jackets retail for $148 CDN.

"Hudson's Bay and Levi's are two brands with deep roots,” said Jonathan Cheung, Head of Global Design, Levi’s Brand. “This year, we're celebrating the 50th Anniversary of our Trucker Jacket and we've lined it with the iconic Hudson's Bay Company stripes. There's something retro-cool about these jackets.  It's like a creative fist bump between two iconic companies.”


WOMEN’S - Hudson’s Bay Company X Levi’s® Ex-Boyfriend Trucker Jacket
For women, the Ex-Boyfriend style is a new oversized Trucker Jacket with slightly relaxed fit and longer silhouette. It’s that borrowed-from-the-boys look with an effortless, feminine fit. It features classic Levi’s® Trucker jacket styling details and the iconic Hudson’s Bay Company stripes in the interior lining and under collar.


MEN’S – Hudson’s Bay Company X Levi’s® Type III Trucker Jacket
For men, the most popular and recognized style of Trucker Jacket, the Type III, celebrating 50 years of classic design. It features definitive Levi’s® Trucker jacket styling details and Hudson’s Bay Company’s iconic Multipstripe interior lining and under collar.

ABOUT HUDSON’S BAY
Hudson's Bay Company, incorporated in 1670, is North America's oldest company. Hudson's Bay has grown to become Canada's most prominent department store, today operating 90 full-line locations and thebay.com. For the first time since the banner's inception, Hudson's Bay will open outside of Canada with 10 new stores in the Netherlands in 2017, and an online shopping destination at hudsonsbay.nl. This expansion will introduce a new and exciting shopping experience in the Netherlands, catering to the Dutch market. Hudson's Bay has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands, as well as exclusive food concepts.  It is part of the Hudson's Bay Company brand portfolio.

ABOUT THE LEVI’S® BRAND
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.

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