Levi's Brand Launches 2017 Pride Collection

The Levi’s® brand has just launched the fourth installment of its limited edition Pride collection for 2017. The theme of this year’s collection is “Fight Stigma” – a message that has rippled across the globe for decades and captures the longstanding values of Levi Strauss & Co. (“LS&Co.”) and our commitment to fighting for and protecting the rights of the LGBTQ community. All proceeds from the collection will benefit two of the company’s LGBTQ partner organizations – Harvey Milk Foundation and Stonewall Community Foundation

Levi’s® has been a longstanding, vocal supporter of unmitigated equality and non-discrimination. The Levi’s® Pride 2017 collection and its “Fight Stigma” message serves as a reminder to stand up for equality, no matter what – and to never forget those we lost and the activists of the time who fought against stigma.

          The entire collection is gender neutral
          Evergreen pride tee with Levi’s® rainbow batwing
          Exclusive tee and tank using the “Fight Stigma” rally cry of the 1980s and Levi’s® Pride timeline
          Pieced repair shorts inspired by the AIDS Memorial Quilt with a “Remember Their Names” patch and rainbow tab

Prices:
 $34.95 - Stigma tee
$34.95 -  Stigma tank
$34.95 -  Rainbow tee
$79.95 -  501CT short

*100% of proceeds from the collection will be donated to support the work of our partners at Harvey Milk Foundation and Stonewall Community Foundation.

Availability:
 Levi’s mainline stores and select Hudson’s Bay locations
  
The Levi’s® Pride 2017 Collection is available at select Levi’s® retail locations and mainline stores starting today!

Share:

0 comments